A former lawyer and the founder of Blinged, Victoria Pajouhesh followed her passion for the crafts by launching her accessories brand Blinged in early 2018.
The range caters for children and adults, and is unique in that bespoke accessories are customised and personalised to the desires of her clients. Since launching Blinged, Victoria’s clients include some of Australia’s top celebrities, models and inﬂuencers including TV presenter Rebecca Madden, lifestyle blogger Bec Judd, Housewives of Melbourne’s Chyka Keebaugh, Franchesca Cumani, Cate Blanchett , Lindsay Lohan and Michelle Payne.
In 2018 Blinged was featured in Vogue Australia’s Spring Racing style edit where the iconic Bees Belt Bag was acknowledged in the ‘Best Street Style’ category at the 2018 Melbourne Cup. Since then, Victoria’s custom headbands and accessories have been spotted at some of the top events in Melbourne including Spring Racing Carnival, Melbourne Polo and Melbourne Fashion Week.
"In a digital age of impersonal internet shipping, I thrive on building relationships with my clients, and helping them to design bespoke and sentimental accessories that attract endless compliments. Innovation in the fashion industry is extremely fast paced and I relish in the challenge of designing fashion forward accessories. With creative input from Mikayla, we are thrilled to add a little ‘Bling’ to people’s day.”
Blinged is frequently invited to take part in the Victoria Racing Club’s exclusive ‘Meet the Milliner’ events and has recently expanded into bridal accessories, having recently collaborated with iconic Melbourne-based designer J’aton Couture. Victoria is passionate about supporting local charities and has recently donated her Blinged accessories to charity events run by large organisations such as Treasure Chest, Monash Children’s Hospital and OCRF.
When asked about running her own brand, Victoria explains, her personal highlights are designing for Cate Blanchett, and receiving emails and messages from clients telling her how many compliments they received when wearing Blinged accessories. She’s also extremely honoured that clients are choosing her accessories for some of the most important events of their lives.