A refugee from Russian in 1978, former lawyer Victoria Pajouhesh followed her passion for the crafts by launching her accessories brand Blinged in early 2018. The range caters for children and adults, and is unique in that bespoke accessories are customised and personalised to the desires of her clients.
Victoria’s accessories are designed, personalised and crafted by her
in Australia. She has been fortunate enough to design for some of Australia’s top celebrities, including Cate Blanchett, Julie Bishop, sporting icons such as Michelle Payne, TV presenters such as Rebecca Madden, Bec Judd, and Housewives of Melbourne stars, and works with Chanel 10 and 7 and with national stylists.
Blinged accessories have been featured in Vogue - recently winning ‘Best Street Style’ category at the Melbourne Cup. The accessories were also featured in the international French fashion magazine Moevir.
Blinged is frequently invited to take part in the Victoria Racing Club’s exclusive ‘Meet the Milliner’ events, and runs fashion parades and sales at charity events, and donates proceeds and auction prizes to the charities such as Treasure Chest, Monash Children’s Hospital and St Kilda Mums.
Victoria has recently been given the honour of being an Ambassador for the Treasure Chest Charity, and due to personal family history with cancer, has a passion for sharing her personal journey and helping raise awareness and fundraising.
In a digital age of impersonal internet shipping, Victoria thrives on building relationships with her clients, helping them to design bespoke and sentimental accessories that attract endless compliments. Innovation in the fashion industry is extremely fast paced and she enjoys the challenge of designing fashion forward accessories.
The Blinged tag line is "You don’t have to be Royalty to feel like a Princess”, and the highlight is receiving endless letter and messages from clients telling her how special they felt when wearing the accessories and the numerous compliments they receive.
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